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Privacy Policy
Last Updated: March 15, 2026
Auravelle ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website auravelle.net and use our services.
1. Information We Collect
1.1 Personal Information
We collect personal information that you voluntarily provide to us when you:
- Register for our services or create an account
- Submit contact forms or inquiries
- Apply for model representation
- Subscribe to our newsletter or communications
- Participate in surveys or promotions
- Book models or services through our platform
This information may include:
- Full name and contact details (email address, phone number, mailing address)
- Date of birth and age
- Physical measurements and characteristics (height, weight, body measurements)
- Photographs and portfolio images
- Professional experience and resume information
- Payment and billing information
- Social media profiles and links
- Any other information you choose to provide
1.2 Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing activities:
- IP address and location data
- Browser type and version
- Operating system
- Pages viewed and time spent on pages
- Referring website addresses
- Device identifiers and mobile network information
- Cookies and similar tracking technologies data
1.3 Information from Third Parties
We may receive information about you from third parties such as:
- Social media platforms when you connect your accounts
- Other modeling agencies or industry partners
- Marketing and analytics providers
- Public databases and directories
- Photography studios and collaborators with your consent
2. How We Use Your Information
We use the collected information for various purposes including:
2.1 Service Provision
- Processing model applications and representation requests
- Managing model portfolios and profiles
- Facilitating bookings and assignments
- Coordinating photoshoots and events
- Processing payments and transactions
- Providing customer support and responding to inquiries
2.2 Communication
- Sending booking confirmations and updates
- Providing industry news and opportunities
- Delivering marketing communications (with your consent)
- Sending administrative information and policy updates
- Responding to your requests and questions
2.3 Business Operations
- Improving our website functionality and user experience
- Analyzing usage patterns and trends
- Conducting market research and analytics
- Detecting and preventing fraud or security issues
- Complying with legal obligations and industry regulations
- Enforcing our terms and conditions
2.4 Marketing and Promotion
- Promoting models to potential clients
- Creating marketing materials and campaigns
- Showcasing portfolio work on our website and social media
- Participating in industry events and exhibitions
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website:
3.1 Types of Cookies We Use
- Essential Cookies: Required for website functionality and security
- Performance Cookies: Help us understand how visitors use our website
- Functionality Cookies: Remember your preferences and settings
- Targeting/Advertising Cookies: Deliver relevant advertisements and measure campaign effectiveness
3.2 Third-Party Analytics
We use third-party services including:
- Google Analytics for website traffic analysis
- Facebook Pixel for advertising and remarketing
- Other analytics platforms to improve our services
3.3 Cookie Management
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website. You can opt out of interest-based advertising through the Digital Advertising Alliance or Network Advertising Initiative websites.
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
4.1 With Your Consent
We share your portfolio and profile information with potential clients and brands when you authorize us to represent you.
4.2 Service Providers
We share information with third-party service providers who perform services on our behalf:
- Website hosting and maintenance providers
- Payment processors and financial institutions
- Email marketing platforms
- Cloud storage providers
- Analytics and data processing services
- Professional photographers and studios
4.3 Business Partners
- Fashion brands and advertising agencies
- Event organizers and production companies
- Other modeling agencies for collaborative projects
- Industry publications and media outlets
4.4 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Enforce our terms and conditions
- Protect our rights, property, or safety
- Prevent fraud or security issues
- Respond to emergencies affecting personal safety
4.5 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of data in transit and at rest
- Secure socket layer (SSL) technology
- Regular security assessments and audits
- Access controls and authentication measures
- Employee training on data protection
- Regular backup and disaster recovery procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal, accounting, or reporting requirements
- Resolve disputes and enforce our agreements
- Maintain business records for legitimate interests
When your information is no longer required, we will securely delete or anonymize it. Portfolio images and professional work may be retained longer for showcase and promotional purposes with your consent.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
7.1 Access and Correction
You have the right to access and update your personal information. You can do this by logging into your account or contacting us directly.
7.2 Deletion
You may request deletion of your personal information, subject to certain legal exceptions and contractual obligations.
7.3 Data Portability
You can request a copy of your personal information in a structured, commonly used format.
7.4 Opt-Out Rights
- Marketing communications: Unsubscribe using links in our emails or contact us
- Cookie tracking: Adjust your browser settings
- Sale of personal information: We do not sell personal information
7.5 Objection and Restriction
You may object to certain processing activities or request restriction of processing under specific circumstances.
7.6 Withdraw Consent
Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.
To exercise these rights, please contact us at the information provided below. We will respond to your request within 30 days.
8. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
For models aged 16-18, we require parental or guardian consent before collecting or processing personal information.
9. International Data Transfers
We are based in Hong Kong and may transfer your information to countries outside Hong Kong for processing and storage. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
10. Third-Party Links
Our website may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Sending email notifications for material changes
- Displaying prominent notices on our website
Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Auravelle
Address: 97 Nut Nan Shun Village Ai Fau So, Hong Kong
Phone: +67548377116
Email: [email protected]
Registration Number: 44389102
13. Complaint Procedures
If you believe your privacy rights have been violated, you have the right to lodge a complaint with:
- Our Data Protection Officer at the contact information above
- The Hong Kong Privacy Commissioner for Personal Data
- Relevant data protection authorities in your jurisdiction
14. Specific Provisions for EU/EEA Residents
If you are located in the European Union or European Economic Area, additional protections apply under the General Data Protection Regulation (GDPR):
Legal Basis for Processing
We process your personal information based on:
- Contract performance and service provision
- Legal obligations and compliance
- Legitimate interests in operating our business
- Your explicit consent where required
Data Protection Officer
You may contact our Data Protection Officer at [email protected] for GDPR-related inquiries.
15. California Privacy Rights
California residents have specific rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information
- Right to deletion of personal information
- Right to non-discrimination for exercising privacy rights
We do not sell personal information. To exercise CCPA rights, contact us using the information provided above.
16. Consent
By using our website and services, you consent to this Privacy Policy and agree to its terms. If you do not agree with this Privacy Policy, please do not use our website or services.
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