Our Story
Auravelle was founded in 2012 with a vision to bridge the gap between Asian and international fashion markets. What started as a boutique agency with just five models has grown into one of Hong Kong's most respected modeling agencies, representing over 150 talented individuals.
Our journey began when founder Victoria Chen recognized the untapped potential of Hong Kong's diverse population. Coming from a background in international fashion journalism, she understood the global demand for authentic Asian representation in media and advertising. Today, we're proud to have worked with major fashion houses, luxury brands, and advertising agencies across Asia and beyond.
We believe that modeling is more than just beauty—it's about personality, professionalism, and the ability to tell a story through imagery. Our rigorous selection process and comprehensive training programs ensure that every model we represent embodies these values.
In 2026, as we celebrate over a decade of excellence, we remain committed to discovering fresh talent, fostering diversity, and maintaining the highest standards of professionalism in the industry.
Meet Our Team
Victoria Chen
Founder & Creative Director
With 15 years in fashion journalism and modeling management, Victoria brings unparalleled industry insight. She has launched the careers of numerous international models and maintains strong relationships with global fashion houses.
Sarah Lam
Senior Booking Agent
Sarah's expertise in client relations and logistics ensures seamless bookings. Her attention to detail and problem-solving skills have made her invaluable to both our models and clients over her 8-year tenure.
Michael Wong
Talent Scout & Development Manager
Michael has an exceptional eye for discovering raw talent. A former photographer, he understands what makes a face camera-ready and has discovered some of our most successful models at street castings and events.
Emily Zhang
Marketing & Digital Strategy Director
Emily revolutionized our digital presence and social media strategy. Her innovative campaigns have significantly increased our models' visibility and attracted high-profile international clients to our agency.
David Leung
Operations & Legal Advisor
David ensures all our operations run smoothly and legally. With a background in entertainment law, he protects both our models and agency interests while maintaining ethical industry practices.